About Us

Since 1925, shoe care professionals the world over have trusted Lincoln Shoe Polish. We made our name with our classic Marine Cordovan™ polish, trusted by generations of US Marines to deliver the classic military “spit shine.” Our polishes are standard-issue at police academies and military boot camps nationwide. Many of our customers tell us they will use nothing else.

John Lincoln first developed his innovative shoe polish in his San Francisco kitchen during the 1920s. Today, we are proud to build on that heritage. Our products have always been made right here in California, meeting the state's strict standards for environmental safety and our own strict standards for quality and consistency. We produce everything in small batches, using formulas and ingredients our founder, John Lincoln, would easily recognize. In fact, we still use one of his dye machines to blend certain colors.


We’ve lasted this long because our shine lasts longer. We don’t use cheap solvents, aerosols, silicon chemistry, or plastic sponges. We use genuine carnauba wax and beeswax in our polishes, and 100% pure neatsfoot oil in our leather conditioner. The results speak for themselves: a high-gloss shine that goes on evenly, fills in scuffs and scratches, and protects against moisture and wear.